Oilily was founded in the Netherlands in 1963. The brand started out with children’s wear and was the first ever to place the child at the centre of its creative proces. This groundbreaking new vision of children’s wear resulted in a spectacular and vibrant style nobody had ever seen before. The success of the children’s wear collection sparked the introduction of a women’s wear collection, which was launched in 1986. Since then Oilily has been a hallmark of creativity in the cupboard of women and children.
Virtuoso use of color, innovative design, playful patterns, detailed craftsmanship and a certified high quality has brought Oilily a large number of fans and faithful customers. Today, our products are sold through 2,500 resellers worldwide among which high street boutiques and high-end department stores in Europe and Asia as well as a sophisticated e-tailers worldwide. Oilily’s own e-store offers the greatest selection of Oilily products and ships out to most countries in the world among which the U.S.A.
Oilily creates Fashion and Home collections. Fashion is defined by women’s wear, children’s wear, shawls, bags and small accessories. Home represents bedding & bath collections (coming to stores Fall 2016), a wallpaper collection and a small range of stationery products.
An interesting side-step we simply couldn’t resist, has been the introduction of a combi-buggy: a buggy and a stroller rolled into one. We’ve created the first full color combi-buggy ever made; it adds a new dimension to our children’s wear collection.
50 years of Oilily
In 2013, Oilily celebrated her 50th anniversary. A significant milestone for the Dutch fashion house, which spent a long time fighting the establishment when it was first set up in 1963. Back then Oilily’s collections were simply too colourful and imaginative for the general public. Yet, despite the initial hesitancy, over the last 50 years Oilily has grown into a distinctive lifestyle brand with many fans worldwide.
Discover how Oilily got where it is today at our Online Museum. Have fun!